A mission of five minutes, saving me! $ 750 A MONTH!

As my regular readers know, I often have my own online experiences in my article, hoping it will help some of you. As my regular readers know, despite the fact that I have achieved a degree of success with my Internet Ventures, I am a little lazy when it comes to the more mundane aspects of running a store online. Typically, it is this “boring” tasks, savings or the end of me large sums of money (well, if I get for relations with them!). One day I will learn …..

This week, work very boring, I mean is ad-tracking. Now, please join me in this - I know this is not French for a discussion in the world, but spending (literally) to five minutes for this task a month ago, the economy is already on me $ 750 per month (which is 9000 dollars per year!) And there is every possibility that I could win at the end of more than double that amount!

Like many web site owner, using pay-per-click search engines to promote some of my business. I’m sure you all know this kind of publicity, but if not, you actually advertise your site in search results and a search engine each time a browser clicks on your ad, you pay the search engine a number of charges (a bit from 5 cents upwards). The amount you pay is subject, more than the keywords listed, you will find in the east. For example, keywords like “accommodation” or “Casino”, etc are very competitive and could cost you several dollars per click (only for a person to visit your Web site - they should not buy everything!) . As you can see, it can be very expensive.

Anyway, back to my story ….

One of the most popular search engines, advertising in the above is likely Google, with its AdWords service. Adwords, paid ads, which show, to the right on the google

The two sides have achieved good levels of traffic on Google Adwords and both were relatively levels of turnover. Of course, sites get traffic from many other sources, but I suppose that Google was always with visitors that bought, although this is the case. In total, the fact that if my PPC costs were less than my cost of sales each day, then, in fact, I was happy

A few months ago, a new Google tool, which allows you to the visitors by sending your advertising with them. The ad-tracking tool is simple to install and requires a small piece of HTML code on your “thank you” page (for example, the confirmation page order from a customer is only if they bought of them). Once installed, Google can also see its recommendations and, as many of them are they really the “thank you” page (ie you and make a purchase). The results are normal in your Google AdWords Statistics.

In the last month, I had a reservation for five minutes so I installed the ad-tracking tool on one of my pages, expect that I was in my assumption that much of these recommendations have been buying Google me. I was initially very surprised to see that in the early days, only one of the recommendations have been buying, but I have a “week-off” and get publicity continues.

In the end, I have followed this type of display for a month and AdWords conversion rate of recommendations was horrible - seriously, I could not believe it. The site has been the turnover of the buyer but barely arrived in the payment of Google ads. The fact was that turnover, the cost of AdWords advertising, but I was actually a waste of money, because the advertisement was in any case, as effective as what was in the past.

Result?

I heard that the publicity campaign for the after one month and guess what? The amount of sales on the land in question has remained stable, but I’m now saving more than $ 750 per month payment is not for AdWords advertising.

I am now followed by a second page the same way and while the results so far show that the conversion rate is higher than the first website, it is still not as high as I would have due, so I can also Ditching May to the end of this campaign, too, and saves me is considerably more money per month!

The moral of the story? Now, it’s really obvious, but it is absolutely important that you pay your advertising, to see how it works. You may also be surprised (as I was) and if you can save a few hundred dollars a month, I can assure you, this is a very nice surprise